Marketing, Communications & Brand Visibility Intern – MILEDOU (LYSD), Togo

Organisation Description

MILEDOU is a youth development organisation that uses sport, particularly basketball, as a platform to support the personal and social development of young people in West Africa. Established through LYSD, the organisation has delivered activities in Togo since 2013, combining basketball programmes with youth development, community engagement and partnerships. MILEDOU also works with a growing network of alumni aged 18–25, supporting their employability while enabling them to contribute to programmes for younger participants.

Project Scope

This project will support MILEDOU to strengthen its marketing, communications and visibility, and to better promote its mission, programmes and impact across its physical and digital spaces:

Weeks 1–4 – Website Development & Content

  • Reviewing MILEDOU’s existing website content, structure and user journey.

  • Benchmarking 5–8 comparable sport-for-development, youth or social impact organisations to identify good practices.

  • Identifying gaps or areas where website messaging, navigation and calls to action could be strengthened.

  • Participating in the creation and implementation of the updated MILEDOU website, including content integration, testing and post-launch adjustments.

  • Developing recommendations for presenting impact stories, programme information, partnerships and opportunities to support MILEDOU.

  • Creating a simple content plan to help MILEDOU keep its website current after the internship.

Weeks 5–8 – Marketing, Communications & Visibility

  • Mapping MILEDOU’s existing physical and digital communication and visibility spaces ( website, office, bus, basketball courts, events etc.)

  • Identifying opportunities to use these spaces and existing communication supports to better promote MILEDOU’s mission, programmes, impact and partnerships.

  • Developing practical recommendations for strengthening MILEDOU’s marketing, communications and overall visibility across these different touchpoints.

Project Outcomes

  • A concise website review identifying key strengths, gaps and priorities.

  • Recommendations for stronger calls to action for partners, supporters and other stakeholders.

  • A simple website content plan and handover document for future updates.

  • A mapping of MILEDOU’s key physical and digital visibility opportunities.

  • Recommendations for using existing spaces and communication supports to strengthen MILEDOU’s visibility and promotion.

  • A concise marketing, communications and visibility action plan outlining priority opportunities and recommended next steps.

Internship Requirements

  • Communications & Writing Skills: Ability to produce clear, engaging and audience-appropriate written content.

  • Website & Digital Skills: Previous experience creating, editing or managing websites. Familiarity with website builders or CMS platforms is an advantage.

  • Marketing & Communications Interest: Interest in marketing, communications, branding, visibility or storytelling, particularly in a nonprofit or social impact context.

  • Creative Thinking: Ability to develop practical and creative ways to communicate an organisation’s mission and impact through different physical and digital supports.

  • Research Skills: Ability to benchmark organisations and identify relevant communications practices.

  • Digital Communications Interest: Interest in websites, digital storytelling, content development or nonprofit communications.

  • Audience Awareness: Ability to consider how information can be communicated effectively to different stakeholders.

  • Collaboration: Strong communication skills and willingness to incorporate feedback from MILEDOU’s team.